Strategic Management (MGT 60703)
This module is to
generate an understanding of the role of construction and its
application in the design development process and to have a
comprehensive understanding and knowledge on building parts and
materials used.
Assignment 1- Individual
We are required to:
- Write a "Good Vision and Mission Statement" and improve the Vision Statement from any company.
- Access competitive advantage of a company
- Develop market segmentation for the company which owns a piece of land at 10 acre besides KLCC.
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| Mission and Vision Statement |
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| Competitive advantage of a company |
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| Analysis of a company |
Assignment 2- GroupWork
We are required to:
- Introduce a technology adopted in a company
- Formulate a strategic plan for a company
- Write on Public-Private Partnership (PPP) and Public Finance Initiatives (PFI)
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| BIM Software |
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| Porter's 5 forces |
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| Public- Private Partnership (PPP) |
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| Presentation |
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| Presentation |
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| Group photo |
This module is indeed the most
time-consuming subject as it requires time to think critically and
creatively. However, I truly believ this can benefit me as "we cannot
solve our problems with the same thinking we used when we created them"
(Einstein, n.d.).
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